This is probably my favorite article of yours! It resonates so much with some of the thoughts I’m having lately. My company is running some activities for the Pride month and, being queer myself, as long as I think some initiatives are very cool (e.g. they are involving actual LGBTQ+ people) I always feel "used" in these contexts. From branding decisions and communications that obviously didn’t involve any queer person in the decision making to marketing stunts that will ultimately only benefit the company (and will be a "feel good" pill for the cishets). Definitely, I don’t count on companies helping us have a better society either.